A lot of NFT creators will list their tokens on a popular marketplace such as OpenSea and hope that this will be enough to make sales. Although you could be lucky with this approach, it is better to promote your NFTs on social media platforms to generate more interest.
At the end of the day, you want to get as many people interested in your NFTs as you can. As most NFTs are sold using an auction process, the more people that are bidding on your tokens will usually mean that you will get a higher price for them. In this article, we will explain the best strategies for promoting your NFTs on social media platforms. You need to use the right platforms to ensure that you get the best results. Also, you need to present your NFTs in the right way. What is Special about your NFTs? It is essential that you generate a buzz around your NFTs so that you have the best chance of selling them at the highest prices. You need to tell your audience what is special about your NFTs and why they should invest in them. Most NFT creators do not do a good job with this and find it hard to sell their tokens as a result. Know your Target Audience The first step in promoting your NFTs is to understand who your target audience are. What are their interests? How old are they? What social platforms do they tend to use? People use different social platforms for different reasons. When you clearly identify who your target audience are you will have a much better chance of getting in front of them on social platforms. Some people prefer to use Instagram while others like Facebook or Twitter. Instagram is a good Visual Medium Instagram is famed for being a visual medium. People use this platform because they want to see images and videos. It is good to showcase your NFTs with various images and you can do this easily on Instagram. One of the drawbacks of using Instagram is that you cannot place direct links to your NFTs in your posts unless you have more than 10,000 followers. You can add a single external link in your bio and that's it. If your audience uses Instagram (a lot of NFT collectors do) then the best way around this is to create your own website where you list your NFTs and let people know when they will drop. You can add the same images that you would with an Instagram post on your website. Add the URL of your website in your Instagram bio. Twitter is a good Social Platform There are usually quite a lot of people that are interested in NFTs on Twitter. Unlike Instagram, you can create direct links to your NFT listings with each tweet. You can also add an image and even a series of images in tweets now. Target your Audience on Facebook Facebook is the largest social network of them all and it is something that you should definitely consider for showcasing your NFTs. You can create reasonably inexpensive ads on Facebook to promote your NFTs. You can specifically target your audience using a number of different demographics. This is also possible with Instagram ads.
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In this Non-Fungible Tokens (NFTs) 101 we will share with you the basics that you need to know about the NFT world. You can then use this knowledge to explore the world of NFTs more and even get involved in the creation, buying and selling of them.
A Unique Digital Certificate An NFT is a digital certificate that is unique and stored on a blockchain such as the Ethereum network. This digital certificate details certain ownership rights for the digital asset. An example of an NFT could be a piece of digital art. The digital world is renowned for copying. It is essential to have something like an NFT which cannot be copied to prove ownership of an asset. Only one person can own an NFT at a time. They can sell their NFTs to other people and they become the sole owner. This does not stop an NFT being copied but it will never be the genuine article. Non-Fungible Versus Fungible An NFT is a non-fungible asset. This means that every one is unique and has a different value. Cryptocurrencies such as Ether and Bitcoin are fungible. You can hold many units of these currencies and they have the same value. It is the same in the fiat currency world with the $1 bill for example. NFTs created with Smart Contracts The correct term for creating NFTs is "minting". All NFTs are minted in association with a smart contract. Smart contracts are programs that are store on blockchain networks. You can use a smart contract to define things about an NFT. One of the major benefits of NFTs is that the creators can retain the original contract and add royalties for additional income. A buyer that purchases an NFT may want to resell this in the future. When the resale transaction occurs, the original NFT creator can receive a commission on the sale. This is all in the smart contract of the NFT. You need a Crypto Wallet (Digital Wallet) for NFTs If you want to create your own NFTs, buy them or sell them, you will need a crypto wallet to do this. NFT creators can store the token information in their crypto wallet. When someone purchases an NFT, the token will pass to their crypto wallet. The blockchain network where the NFT is stored is used to enact any transactions. What is happening here is that the ownership of an NFT is transferred from one crypto wallet to another. Crypto wallets are also used to store cryptocurrency such as Bitcoin and Ether. NFTs are usually Scarce One of the most attractive things about NFTs is their scarcity. Buyers know that an NFT is unique and that it is easy to prove provenance and authenticity. A lot of people create NFTs for art and collectors understand that there can only be one owner. It is possible for an NFT creator to provide a limited number of their NFTs for the same item through the smart contract. Potential buyers can easily see how many NFTs are part of the limited edition and base their purchasing decision on this. All NFTs use Blockchain An NFT cannot exist without a blockchain network. All NFTs have to be minted on a blockchain network such as Ethereum. This creates a unique token that all users can access to confirm ownership and other essential metadata. |
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